Blogs

Marketing in the Digital Era: Simple, Affordable, Effective

Do you have a loyal Facebook following? Everyone over 30 is on Facebook. So much so that the kids joke that it’s the “old people’s” social media. Because the kids these days are all latching on to other social media platforms that us…

Gas Prices and What it Means for You!

Did you know, an indirect factor that impacts tire sales is the cost of gas? How? High gas prices can influence consumers to switch from driving their vehicles and into alternative modes of transportation, which means they aren’t wearing…

Canada’s Economy and its Impact on the Tire Industry

As Canada’s economy continues to do well, the per capita disposable income for Canadians has been improving over the past five years. What does this mean for tire dealers? A lot! We can see a link between economic conditions improving and…